Amazon Fashion Celebrates the Next Generation of Fashion Talent with Studio Sessions Competition

NEW YORK--()--Today, five participating schools - Fashion Institute of Technology, LIM

College, Parsons The New School for Design, Pratt Institute, and the

School of Visual Arts - sent two teams of five students to Amazon

Fashion's 40,000-square foot photography studio in Williamsburg,

Brooklyn. Mentored by a group of top industry professionals, the student

teams were challenged to conceptualize, style and shoot a captivating

editorial campaign, with the winning images to be featured as part of

Amazon Fashion's Fall 2014 on-site editorial.

The creative challenge required students to apply their skills in

graphic design, styling, editing, fashion photography, and art

direction, while working in their own dedicated photography bay.

Industry experts - including Amy Odell, Editor at; Eric

Wilson, Fashion News Director at InStyle; Kate Dimmock, Fashion Director

at People StyleWatch; and Lori Goldstein, Fashion Stylist and Fashion

Editor at Large at ELLE - served as mentors throughout the day-long

competition, providing guidance and feedback to student teams as they

worked to produce a campaign that speaks to the Amazon Fashion customer.

Students were given access to state-of-the-art photography equipment,

models, wardrobe, hair and makeup services, and props. YouTube beauty

expert and entrepreneur Michelle Phan counseled teams on creating beauty

looks that complement their campaign messages, using makeup from her

namesake line, em Cosmetics.

"We continue to be impressed Ange ou Démon by the student talent and industry support

we see during our Studio Sessions competition, and we were thrilled to

be able to host the challenge again this year. The students' exceptional

creativity and professionalism shine through in their beautiful campaign

images. We know Amazon Fashion customers will be just as inspired by

their work as we are," said Cathy Beaudoin, President of Amazon Fashion.

The challenge concluded with individual team presentations to a panel of

Amazon Fashion executives including Cathy Beaudoin, President, Amazon

Fashion; Dennis Leggett, Creative Director, Amazon Fashion; Gina Tovar,

Fashion Director, Amazon Fashion; Muge Erdirik Dogan, Director, Amazon

Beauty; and Darcy Penick, Chief Merchant, Shopbop, who selected the

winning womenswear and menswear images. Each team was judged on wardrobe

styling, composition, photography, art direction, set design, fashion

editing, and their ability to compose a fresh and creative image that is

consistent with Amazon Fashion branding.

The School of Visual Arts' womenswear and Pratt Institute's menswear

winning images will be featured on,

reaching Amazon's 35 million fashion customers.

A total of over $100,000 was awarded: each first-place team received

$25,000 for their work and an additional $15,000 for their school; LIM

College's womenswear and Fashion Institute of Technology's menswear

teams were awarded the second-place prize of $10,000 per team. In

addition, all team entries can be found on the Amazon Fashion Facebook

page (

where the public will vote for the "Fan Favorite" to award $5,000 in Gift Cards to the winning team.

About Amazon Fashion

Amazon Fashion, a fast-growing division of Seattle-based,

Inc. (NASDAQ: AMZN), is a one-stop destination for head-to-toe style,

offering clothing, shoes, jewelry, timepieces, handbags, and accessories

from a wide range of iconic, designer, contemporary, and classic brands.

Amazon Fashion aims to reinvent the online fashion shopping experience

and to support's corporate mission to be the Earth's most

customer-centric company, where customers can find and discover anything

they might want to buy online. In true Amazon style, trying things

on--and sending them back--is easy with free shipping and free returns on

eligible items.

At Amazon Fashion, we carry the newest and most-wanted pieces of the

season, along with the classics and basics that make up the foundation

of every wardrobe, including must-have denim from Hudson Jeans, True

Religion, and Seven for All Mankind. Amazon Fashion also has one of the

largest selections of shoes for the whole family, from designer to

athletic, including favorite brands like Kate Spade New York, Steve

Madden, Cole Haan, New Balance, Timberland, and so many more. Amazon

Fashion also carries a vast array of handbags, jewelry, and must-have

accessories--as well as an impressive watch selection, including GUCCI,

Ferragamo, and Versace.

From tried-and-true heritage brands like Levi's, Lucky Brand, and

Pendleton to contemporary designers like Rebecca Minkoff, Rachel Roy,

Steven Alan, and Tracy Reese, Amazon Fashion offers options for just

about everyone. Amazon Fashion also provides how-to-wear-it ideas and

style inspiration to make shopping that much easier and more enjoyable.

Amazon Fashion editorials highlight the latest trends and newest

arrivals, while designer spotlights and other special content take you

behind the scenes with industry tastemakers.

About Amazon opened on the World Wide Web in July 1995. The company is

guided by four principles: customer obsession rather than competitor

focus, passion for invention, commitment to operational excellence, and

long-term thinking. Customer reviews, 1-Click shopping, personalized

recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct

Publishing, Kindle, Fire phone, Fire tablets, and Fire TV are some of

the products and services pioneered by Amazon.

Write a comment

Comments: 0